Marketing for Young Lawyers - The Way to Get and Retain Clients (2nd ed.)
For modern-day lawyers, there is more to legal practice than just knowing the principles of law. Legal practice has become a business, and to sustain it, lawyers must have clients who provide the work. To get new clients or retain old ones, it is crucial for lawyers to market their services. The marketing of legal services is not just about advertising a lawyer's services. Neither is it about having lunches and cocktails or dishing out calling cards. It is much more than that and it include...
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